Almaya Admissions
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College admissions guidance should be expert, personal, and transparent.

Families shouldn't have to choose between exceptional guidance, clear pricing, and finding the right personal fit. Almaya brings carefully vetted college admissions advisors across experience levels and price points into one network — giving families the freedom to choose directly or get personally matched for free.

Our Founders

The People Behind Almaya

Eitan Ginsburg
Co-Founder
  • Top-rated college consulting tutor on the nation's largest tutoring marketplace
  • 300+ students and families supported
  • NYU MFA in Fiction Writing and MBA
  • Specializes in storytelling, essays, and application positioning

Want to work with Eitan?

Razi Hecker
Co-Founder
  • Harvard graduate and alumni interviewer
  • Published in Harvard's 50 Successful Application Essays
  • Students admitted across the Ivy League and other highly selective universities
  • Specializes in high-level admissions strategy

Want to work with Razi?

Our Story

Why We Started Almaya

Eitan and Razi spent years independently helping students navigate the college admissions process — Eitan working one-on-one with students on essays and applications, Razi drawing on his experience as a Harvard alumni interviewer and published essay contributor. Working from different sides of the process, they kept encountering the same problem.

Families who wanted serious, high-quality guidance often had to commit to large packages with traditional admissions firms, whether or not that level of support matched what their student actually needed. Families who wanted more flexibility could turn to open tutoring marketplaces, but were left to figure out on their own which advisors were actually qualified, and which ones were the right personal fit for their student.

At the same time, Eitan and Razi knew firsthand that excellent advisors existed at many different experience levels and price points — not just at the top of the market. The real gap wasn't quality. It was a trustworthy way for families to find it.

Almaya was built to close that gap: a network of carefully vetted advisors, transparent hourly pricing, and real choice for families — whether that means browsing and choosing an advisor directly, or asking Almaya to personally recommend the right fit, at no cost.

Our Philosophy

What We Believe About Admissions Guidance

Authenticity

The student's voice stays at the center.

Great advising helps students communicate who they really are — not manufacture a version of themselves for admissions.

Fit

The right advisor is different for every student.

Different students need different personalities, levels of experience, specialties, and styles of support.

Transparency

Families should know exactly what they're choosing.

Clear advisor backgrounds, clear hourly rates, and the freedom to choose directly or get help finding the right fit.

Our Standard

Our Standard

Every advisor must meet Almaya's quality bar before joining the network.

Admissions Judgment

Can they give thoughtful, sound college admissions guidance?

Writing & Communication

Can they help students think clearly and communicate authentically?

Experience & Track Record

Have they demonstrated meaningful coaching or admissions experience?

Student Fit

Can they listen, build trust, and adapt to different students?

Advisor levels reflect differences in experience, credentials, and track record — but every level must meet Almaya's baseline quality standard.

Find the right advisor for your student.

Choose directly from our advisor network or let us personally recommend advisors who fit your student's goals, needs, and budget.

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